Today’s episode is a conversation I had recently with a former client of mine that is making a major paradigm shift in her church. Kristen Clark-Banks is the Senior Pastor of Forest Hills UMC in Brentwood, TN, a suburb of Nashville. She and I, along with her Director of Discipleship, Sarah Wheatly talk about shifting from a membership driven church to a discipleship focused church. We talk about what their culture looks like now, overcoming obstacles along the way, and what it means to intentionally make disciples in today’s church.

Today’s episode is a conversation I had recently on Knoxville radio station, Joy620AM with the Church Mechanic. My old friend, Rev. Pat Polis hosts the show and we talked about proactive disciple making in the local church and how we live into the Great Commision.

Pat and I will talk about the challenges pastors face in their churches today and how we are called to address them. We both agree that if we live into the command Jesus gave us to make disciples, this will solve most of the issues we face in the local church! But how do we truly make more disciples? I will discuss with Pat my strategy for proactive Disciple Making and what it can look like in your church.

Today, Mark and Laurel discuss a book written just before the pandemic called Marketing Rebellion: The Most Human Company Wins. Mark was immediately struck by the fact that the concepts and ideas the author presents speak directly to the local church and its capability to be the most human company. How does this rebellion impact the church you ask?

We are asked almost daily, “how should we be using social media in our church?” Should we be on Facebook or Instagram or YouTube? Should we post pictures or stories or videos? Let’s start a podcast, I need to blog, blah blah blah… The simple answer is that you have to start with a strategy and then use the platforms that help you get your message to your audience….

Are you struggling to produce impactful videos for your church? Testimonials are most effective videos you can use to engage and impact the lives of your congregation and community. They aren't difficult to create, but there are some tips you need to know to produce quality testimonials. Join me as I interview Terrie Winkle of Cokesbury Church about how she produces great testimonials.

Are you frustrated that you aren’t getting more people watching your videos?

Pastors are always asking us how can we get more people to engage with our content which is the Gospel of Jesus Christ. And the first thing we tell them is to start creating more videos. But that’s when their eyes glaze over, because they aren’t really sure how to even start creating videos, much less making them engaging.

That is why today’s episode we are going to share 4 tips to help pastors and churches get started making compelling and watchable videos. And that involves a lot of planning and preparation. And our That One Thing segment includes inexpensive and easy to use ideas for recording your videos.

The past two years of the pandemic have really accelerated our media consumption online and in my opinion, the church needs to adapt to new ways to present its message to a digital culture. The main media that is driving this content consumption is video. Do you know what the fastest growing social media channel is right now...

Why do I hear from pastors regularly that they are struggling to get viewers of their YouTube videos?

The explosion of video represents a huge opportunity for churches. If you want to connect with more people, expand your reach into the community, and ultimately generate real growth, you should be using video marketing. But churches are struggling to understand the platform and how it works.

On today’s episode we will get some expert advice and insight from a successful YouTube creator that also works with churches and nonprofits. Karis Hortin has built a following over 25k subscribers to her YouTube channel that provides life coaching to teen girls. Karis gives the church some great advice as we push further into to the realm of video marketing and YouTube.

The Pandemic of 2020 was really difficult for churches to navigate. But imagine trying to build a core following for a church plant in the middle of Atlanta, GA. That is exactly what my friend Daniel Ogle and his team did at the Westside Table. Hear how Daniel and his team not only kept their group in tact, but actually grew it to a critical mass so they could launch in 2021.

Scaling is one of those buzzwords that you may have heard frequently over the past 18 months. It's a fancy way of saying it's how we grow our business by leveraging resources exponentially. Or, its getting max production from a minimal addition of resources. In today's episode we will break down ways to look at and approach scaling in your business.

Have you heard the word leverage being thrown around by business experts lately? But you weren't sure how it applied to your small business or side gig? In today's episode Mark and Laurel offer you some practical ideas for using leverage to grow your business…

Have you heard the rumor that email is dead? Email is not dead, as a matter of fact it still plays a vital role in connecting with people. Listen to Mark and Laurel discuss the vitality of email and how to be effective using it in your marketing.

Social media is a necessity for growing your business, even if you have a brick and mortar location. If used strategically, you can not only reach more people but connect with two-way conversations…

We've discussed marketing and sales funnels to grow sales for a business, but can churches use funnels to reach more people? Absolutely! Hear Mark and Laurel walk you through attract and connect funnels for churches and non-profits…

Steve Fogg is a Certified Google Ads Specialist based in Melbourne, Australia. Steve gives us a ton of great information to consider about Google Ads and the keys to being successful using them to grow your business. And for our non-profit friends, Steve shares how you can leverage $10k in ads on Google' dime…

Last episode we introduced marketing funnels, but we didn’t really get into what are the ways we use funnels to grow our businesses. In this episode, we will talk about strategies where we employ marketing funnels and then our tip segment will talk about the 5 emails you need in a funnel’s follow up email sequence…

If you want to increase your sales, you have to get more leads, get them qualified, present them with a clarified sales message, and then provide them with a mechanism to buy now. In today’s episode we will discuss a simple way to do this using a process called a marketing funnel…

If you have a business or organization that helps clients solve a problem with a product or service, you need to know how to share that with people so their brain can process it easily without burning a lot of calories/tuning you out. Today’s episode we will walk you through a simple, 3-step process to creating an effective one-liner.

Today we are going to talk with Richard about how to use our content to connect with more people and also how we can use and benefit from Private Label content. Here is more from our conversation with Richard Butler of PLR.me…

If you want to create community or just better serve your client base or constituency, then today's episode is just for you. April Sunshine Hawkins and Suzanne Kelly of StoryBrand talk with us about how they manage the Certified Guide Community, a global community of hundreds of marketers…