Episode 12: What’s All the Fuss About Marketing Funnels?
Last episode, we talked about the parts of a marketing funnel and our That One Thing was how to create an effective lead generating PDF. But we didn’t really get into what are the ways we use funnels to grow our businesses. In today’s episode, we will talk about strategies where we employ marketing funnels and then our tip segment will talk about a system to help you create and manage your marketing funnels.
No matter if you are a thriving business selling products or services, a non-profit charity, or even a church, marketing and connect funnels can help you grow your organization. The keys are to connect with your audience’s need to solve a problem, give them content they can use immediately, and then build a relationship to establish your authority as their guide. Simple right?
Listen as Mark and Laurel discuss some strategies for using funnels successfully. And make sure you stick around for That One Thing where will share with you a FREE resource to help you create successful follow-up email sequences.
“Think about funnels as ways to meet new people, start building relationships, or to take existing relationships to a new level.”
THAT ONE THING TIP SEGMENT
A question that we hear from our audience is what do you use to build one of these marketing funnels. The preferred tools to use for building funnels are automated marketing software. There are dozens of options to choose from based on the size and scope of your business. But these can be pricey and will require some expertise and people power to use effectively. A less expensive and simpler solution can be using an email marketing software.
For entrepreneurs and small businesses, we have found that MailChimp is one of the more popular email marketing software. It has the ability to collect contact information, send emails to your whole list or targeted parts of your list. And for marketing funnels, it has the ability to automatically send certain emails to specific people on your list at designated times.
If you need help or have questions about how to use MailChimp, schedule a free conversation with us. And, if you need some inspiration for the emails to include in your automated journeys, then get our eBook on the 5 Emails That Every Marketing Funnels Needs, also in our show notes or on the resources page at breakingthruthenoise.com/resources.
(NOTE: We are NOT compensated by MailChimp in any way)
RESOURCES FROM THIS EPISODE
FREE eBook: 5 Mandatory Emails for Every Marketing Funnel
Connect with Laurel and her social media management business Laurel’s Socials, Instagram: @laurelssocialsofficial or email her at laurelsocials@gmail.com.
Connect with Mark Wilson, Instagram: @markwvol @churchcmo, Facebook: /markwilson1965, or email Mark at mark@churchcmo.com
