Episode 18: Scaling your business, and not Mt. Everest!
Another business buzzword that you have probably heard quite a bit over the past couple of years is scaling. Scaling your business to grow more sales and profits. In the last episode we talked about leverage and in this post we will discuss how leverage plays into scaling your business. And we will look at some strategies or tools to leverage to help you scale your business or gig.
But first, let's talk about what scaling is and isn’t. Many people use the terms scaling and growth interchangeably, but they are not the same thing. Scaling doesn’t just mean growth, it is referring to a particular kind of growth. Growth is adding resources to create additional revenues at about the same rate, i.e. 1:1 ratio. Scaling refers to adding resources at an incremental rate to generate revenues at an exponential rate, or at 1:2+ ratio.
Listen as Mark and Laurel discuss how scaling can work for your business…
“Not all businesses are created equal when it comes to scalability.”
THAT ONE THING TIP SEGMENT
Mark shares in this segment some software ideas that can help you automate processes in your business to facilitate scaling your business effectively. Google the softwares Mark mentioned: Hubspot, Keap, Marketo, MailChimp, and Constant Contact for free trials, demos, and information to decide if any of these systems can help you automate and scale your business.
RESOURCES FROM THIS EPISODE
Connect with Laurel and her social media management business Laurel’s Socials @Laurelsocialsofficial , or by emailing her at laurelsocials@gmail.com.
Connect with Mark Wilson, Instagram: @markwvol @churchcmo, Facebook: /markwilson1965, or email Mark at mark@churchcmo.com
