Episode 11: Pump Up Your Business in a Hurry!
If you want to increase your sales, you have to get more leads, get them qualified, present them with a clarified sales message, and then provide them with a mechanism to buy now. We can accomplish this by creating a process called a marketing funnel. This process seems like it is time-consuming and expensive. The bad news it can be if you don’t know what your are doing.
I think if our audience can embrace the concept we are presenting today, they can impact their business immediately for basically only an investment of time and maybe a little money. You can literally create a faucet for your business that you can turn on and off or increase the pressure for more, anytime you need more sales.
“You have to think of your marketing funnel as the engine that drives your sales car, and the creativity is the sporty model and color that attracts attention as it goes down the street.”
THAT ONE THING TIP SEGMENT
In today's podcast episode we are discussing the basics of marketing funnels. The key is attracting new leads by offering a piece of content that is helpful in solving a potential client’s problem. So, in our That One Thing today we are going to go through a quick formula for laying out an effective lead generating PDF. This 5 part formula comes from a chapter in the book we recommended last week, Marketing Made Simple by Donald Miller and Dr. J.J. Peterson.
RESOURCES FROM THIS EPISODE
Connect with Laurel and her social media management business Laurel’s Socials, Instagram: @laurelssocialsofficial or email her at laurelsocials@gmail.com.
Connect with Mark Wilson, Instagram: @markwvol @churchcmo, Facebook: /markwilson1965, or email Mark at mark@churchcmo.com
