Episode 17: What’s leverage and why the big deal?

 

Have you heard the word leverage being thrown around by business experts lately? But you weren't sure how it applied to your small business or side gig?

Leverage allows you to use simple tools to create bigger results, just like in physics. You don’t have to own a large corporation with lots of employees to use leverage. Entrepreneurs and side giggers can use leverage to grow their business too!

In today's episode Mark and Laurel offer you some practical ideas for using leverage to grow your business.

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Leveraging your thinking is not as directly impacting to profitability as say time leverage, but it can enable you to add more power to your other leverages.
— Mark Wilson, ChurchCMO
 

THAT ONE THING TIP SEGMENT

Mark shares in this segment some questions you can ask yourself to understand where and how you can apply leverages in your business.


RESOURCES FROM THIS EPISODE

  • Connect with Laurel and her social media management business Laurel’s Socials, by emailing her at laurelsocials@gmail.com.

  • Connect with Mark Wilson, Instagram: @markwvol @churchcmo, Facebook: /markwilson1965, or email Mark at mark@churchcmo.com

 
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Episode 18: Scaling your business, and not Mt. Everest!

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Episode 16: Have you heard email is dead?