Episode 20: Why is No One Watching Your Church’s YouTube Videos?
Why do I hear from pastors regularly that they are struggling to get viewers of their YouTube videos?
The explosion of video represents a huge opportunity for churches. If you want to connect with more people, expand your reach into the community, and ultimately generate real growth, you should be using video marketing. Consider these YouTube statistics from a recent Hootsuite Blog Post:
74% of adults in the U.S. use YouTube.
94.5% of OTT watchers in the U.S. are watching YouTube.
OTT stands for “Over-the-top” and it refers to streaming services watched on a TV. Almost all Americans who watch streaming videos on their TVs are watching YouTube. YouTube is the most-used digital video platform in the United States. Netflix comes in second at 74.9%. In March, YouTube watch time on TVs increased 80% year-over-year.
On today’s episode we will get some expert advice and insight from a successful YouTube creator that also works with churches and nonprofits. Karis Hortin has built a following over 25k subscribers to her YouTube channel that provides life coaching to teen girls. Karis gives the church some great advice as we push further into to the realm of video marketing and YouTube.
“What is your reason for using YouTube as a channel for your church?”
THAT ONE THING TIP SEGMENT
In our That One Thing segment for this episode, Karis mentioned her go-to tool to help her find and design her content for YouTube video content. TubeBuddy is a FREE browser extension & mobile app that integrates directly into YouTube to help you run your channel with ease. Karis uses it to find subject matter that has potential for her video to be promoted by the YouTube algorithm because it has an audience searching this topic and it is not already saturated with videos. Give TubeBuddy a try the next time you are trying to find a topic for your video, it’s FREE!
RESOURCES FROM THIS EPISODE
Here are the links to see Karis’ content online:
YouTube - https://www.youtube.com/channel/UCLNkrc1FXiyvs-2b5gjf2ZQTikTok - https://www.tiktok.com/@teentips.co?lang=en
Website - https://www.karishortin.com
Personal Instagram - https://www.instagram.com/karishortin/
Teen Page Instgram - https://www.instagram.com/teentips.co/
Connect with Laurel and her social media management business Laurel’s Socials @Laurelsocialsofficial , or by emailing her at laurelsocials@gmail.com.
Connect with Mark Wilson, Instagram: @markwvol @churchcmo, Facebook: /markwilson1965, or email Mark at mark@churchcmo.com
